You know what they say — first impressions last. And when it comes to your team, what they wear isn’t just about function — it’s about perception. According to a recent survey, over 90% of workers believe that appearance directly impacts how professional someone seems. That means your team’s uniform isn’t just an outfit. It’s a reputation, a statement, a brand ambassador in fabric form. Why Uniforms Matter for Your Business 1. They create brand consistencyWhether your client sees your team in...
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The generation of spenders & ‘digital natives,’ who value small comforts over stability is defining the new market by dominating the largest buying portion of the commercial world. A Millennial is any individual born after 1980 and is stereotypically known for their superior tech-skills, entitled attitude & excessive expenditure on small luxuries and comforts. These luxuries and comforts take precedence over stability, such as owning property or job security, as these are seen to be more...
Whether your company is a well-established entity or a small start-up, there are a handful of benefits to encouraging minds to engage with each other. The workplace is in a constant state of change, where team collaboration could be the key to success is staying ahead of the game. Each day presents new obstacles and challenges that could be solved through brainstorming team collaboration.Team collaboration can be cultivated from your company culture, allowing colleagues to have their voices...
As the economy puts a strain on the wallet clasp, marketing budgets are getting seemingly smaller, forcing brand managers & marketers to become magic makers with what they have at their disposal. This can be done by collectively thinking outside of the box whilst ensuring that your brand stands out amongst the rest. Brand presence & recognition are major factors when customers are ready to commit to a business relationship.However, this does not mean that you need to move heaven & earth in the...
Boost client loyalty and repeat sales with smart year-end gifting. Discover why branded gifts are a powerful way to stay top-of-mind — and how 64% of customers are more likely to buy again after receiving one.
When you look at the Clothing and Promotional Gifts industry, we have a relatively constant evolution of products, however, they often remain fundamentally similar to their predecessors, or a more refined version thereof. We are constantly on the look out for innovation in product, and when we have access to it, aim to bring it to you, to help your brand stand out, but if there is one area of our industry that has quietly undergone a radical transformation, it is BRANDING. Now days, when...
A slice of chocolate cake, a present under the Christmas tree or a fluffy blanket on a cold winter night...these are instances where bigger is always better. It is quite common for people to get an extra ‘pep in there step’ when they achieve a goal such as 1000 followers on Instagram. However, this achievement does not necessarily fall under bigger is better. Gaining a high number of followers is a problematic myth constructed by social media companies, as it is the thought that having more...
Near the end of 2019, it was announced that the social media giant, Facebook, was contemplating the removal of the Like count from both its Instagram & Facebook platforms. Social users would still able to Like content that appealed to them, however, the number of individuals who Liked the same postings would not be visible. The alpha Like removal test was thus launched in a number of countries to observe what effect the removal would have on the engagement & overall performance of the social...
Whether you are on the lookout for a snazzy new place to grab a coffee & a bite to eat or needing some customized promotional goods, the go-to action is usually to ask Google. This is simply done by typing keywords into the search bar, such as “Durban, promotional products, lanyards & caps.” Google then determines which business profiles best match your keywords & spew out a list of directories that could interest you. There are many positives to creating a Google My Business profile, which...
Content calendars are one of the most powerful weapons you can keep in your marketing artillery when building your strategies and imagery. You are able to control your chaos with social media content calendars, as they assist in aligning your ideas, expenditure, and improve the cohesion of posts to better utilize your time management and planning. Below is a list of suggestions to take into consideration when constructing your calendar: Use the days of the week or quirky days of the year to...