Near the end of 2019, it was announced that the social media giant, Facebook, was contemplating the removal of the Like count from both its Instagram & Facebook platforms. Social users would still able to Like content that appealed to them, however, the number of individuals who Liked the same postings would not be visible. The alpha Like removal test was thus launched in a number of countries to observe what effect the...

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A slice of chocolate cake, a present under the Christmas tree or a fluffy blanket on a cold winter night...these are instances where bigger is always better. It is quite common for people to get an extra ‘pep in there step’ when they achieve a goal such as 1000 followers on Instagram. However, this achievement does not necessarily fall under bigger is better.

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Near the end of 2019, it was announced that the social media giant, Facebook, was contemplating the removal of the Like count from both its Instagram & Facebook platforms. Social users would still able to Like content that appealed to them, however, the number of individuals who Liked the same postings would not be visible. The alpha Like removal test was thus launched in a number of countries to observe what effect the...

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A slice of chocolate cake, a present under the Christmas tree or a fluffy blanket on a cold winter night...these are instances where bigger is always better. It is quite common for people to get an extra ‘pep in there step’ when they achieve a goal such as 1000 followers on Instagram. However, this achievement does not necessarily fall under bigger is better.

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Content calendars are one of the most powerful weapons you can keep in your marketing artillery when building your strategies and imagery. You are able to control your chaos with social media content calendars, as they assist in aligning your ideas, expenditure, and improve the cohesion of posts to better utilize your time management and planning.

Below is a list of suggestions to take into consideration when constructing your calendar:

Use the days of the week...

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Whether you are on the lookout for a snazzy new place to grab a coffee & a bite to eat or needing some customized promotional goods, the go-to action is usually to ask Google. This is simply done by typing keywords into the search bar, such as “Durban, promotional products, lanyards & caps.” Google then determines which business profiles best match your keywords & spew out a list of directories that could interest you.

There are many positives to creating a...

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The act of setting foot in a physical store or better known as “traditional shopping,” is slowly becoming a thing of the past, with the introduction of e-commerce and online shopping. Traditional means of shopping have had to adapt their sales and marketing strategies in order to further entice consumers through their doors in the hope of making a sale. This digital transformation has become an experimental system of data-driven merchandise and cashier-less checkouts, whilst still...

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The short and sweet response? Big yay. If you operate as a business, regardless of the scale or timeframe of operation, you should have a LinkedIn Business Profile. LinkedIn is the largest network in the world for businesses and professionals alike. There are numerous benefits that help to establish connections as well as building and fostering business relationships.

The key to a successful LinkedIn Profile is simply...

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It is becoming increasingly difficult to be absolutely authentic in today’s advertising industry, where most followers can be bought & algorithms are set in place to push the bar higher for those with the highest bid. All this suggests that advertising & marketing are a continuous state of change, amongst all the new marketing avenues, it is imperative to remain as authentic to the brand as possible. Do away with what you ‘think’ matters & rather focus on what...

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Visual stimulation is one of the most engaging senses that the consumer can comprehend, therefore, much like people base their opinions of others on their first outward appearance, consumers do the same when deciding to engage with a brand. A brand's image is incredibly important as it will determine whether potential relationships will be forged between the brand and the consumer.

The first image or impression you leave with the consumer should be a positive one. This will...

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