The generation of spenders & ‘digital natives,’ who value small comforts over stability is defining the new market by dominating the largest buying portion of the commercial world. A Millennial is any individual born after 1980 and is stereotypically known for their superior tech-skills, entitled attitude & excessive expenditure on small luxuries and comforts. These luxuries and comforts take precedence over stability, such as owning property or...

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What makes a person buy one brand over another? Why would a person opt for a Coke over a Pepsi? Is it the taste? The exterior packaging? Or maybe even the price? These are numerous possible factors that could potentially sway people into buying the way they do. These motivators are defined in consumer psychology. As a brand, it is important to delve into consumer psychology as it can assist in helping figure out how to sell a product.

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The thought of marketing your business or brand can be overwhelming & daunting to deal with, especially when you are a small business with an even smaller budget. The good news is that with effective & efficient planning your marketing won't send you off the deep end!

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Whether your company is a well-established entity or a small start-up, there are a handful of benefits to encouraging minds to engage with each other. The workplace is in a constant state of change, where team collaboration could be the key to success is staying ahead of the game. Each day presents new obstacles and challenges that could be solved through brainstorming team collaboration.

Team collaboration can be cultivated from your company culture, allowing colleagues to have...

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