The act of setting foot in a physical store or better known as “traditional shopping,” is slowly becoming a thing of the past, with the introduction of e-commerce and online shopping. Traditional means of shopping have had to adapt their sales and marketing strategies in order to further entice consumers through their doors in the hope of making a sale. This digital transformation has become an experimental system of data-driven merchandise and cashier-less checkouts, whilst still...

Read More

The short and sweet response? Big yay. If you operate as a business, regardless of the scale or timeframe of operation, you should have a LinkedIn Business Profile. LinkedIn is the largest network in the world for businesses and professionals alike. There are numerous benefits that help to establish connections as well as building and fostering business relationships.

The key to a successful LinkedIn Profile is simply...

Read More

It is becoming increasingly difficult to be absolutely authentic in today’s advertising industry, where most followers can be bought & algorithms are set in place to push the bar higher for those with the highest bid. All this suggests that advertising & marketing are a continuous state of change, amongst all the new marketing avenues, it is imperative to remain as authentic to the brand as possible. Do away with what you ‘think’ matters & rather focus on what...

Read More

Visual stimulation is one of the most engaging senses that the consumer can comprehend, therefore, much like people base their opinions of others on their first outward appearance, consumers do the same when deciding to engage with a brand. A brand's image is incredibly important as it will determine whether potential relationships will be forged between the brand and the consumer.

The first image or impression you leave with the consumer should be a positive one. This will...

Read More

The generation of spenders & ‘digital natives,’ who value small comforts over stability is defining the new market by dominating the largest buying portion of the commercial world. A Millennial is any individual born after 1980 and is stereotypically known for their superior tech-skills, entitled attitude & excessive expenditure on small luxuries and comforts. These luxuries and comforts take precedence over stability, such as owning property or...

Read More

What makes a person buy one brand over another? Why would a person opt for a Coke over a Pepsi? Is it the taste? The exterior packaging? Or maybe even the price? These are numerous possible factors that could potentially sway people into buying the way they do. These motivators are defined in consumer psychology. As a brand, it is important to delve into consumer psychology as it can assist in helping figure out how to sell a product.

Read More

The thought of marketing your business or brand can be overwhelming & daunting to deal with, especially when you are a small business with an even smaller budget. The good news is that with effective & efficient planning your marketing won't send you off the deep end!

Read More

Whether your company is a well-established entity or a small start-up, there are a handful of benefits to encouraging minds to engage with each other. The workplace is in a constant state of change, where team collaboration could be the key to success is staying ahead of the game. Each day presents new obstacles and challenges that could be solved through brainstorming team collaboration.

Team collaboration can be cultivated from your company culture, allowing colleagues to have...

Read More