Branding is just branding, or is it?

When you look at the Clothing and Promotional Gifts industry, we have a relatively constant evolution of products, however, they often remain fundamentally similar to their predecessors, or a more refined version thereof. We are constantly on the look out for innovation in product, and when we have access to it, aim to bring it to you, to help your brand stand out, but if there is one area of our industry that has quietly undergone a radical transformation, it is BRANDING.

Now days, when someone says “So, whats new”, the go to answer, isn’t to introduce new products, but rather, the evolution of Branding.

Everything about branding has evolved, from the sheer diversity of options available, to logo placements, branding quality, branding longevity and costs, and the mentality has shifted, from “choose a product and slap on a logo” to “choose a product and give some thought to the best possible branding application” to suit the purpose.

Sure, there is still place for a traditional “single position, single colour” screen-print, but the modern branding techniques available can transform the same product from the mundane to the extraordinary.

For some insight into the latest trends pop onto our website, scroll down to the bottom of the page and under BRANDING GUIDES & FAQ'S, take a look at the documents
Laser On Clothing
Branding Solutions
The Power Of Colour
These 3 insightful documents may open your eyes at to the power that well thought out branding may achieve.

There are some limitations as to which products are able to accommodate what branding techniques, but fortunately all of our websites, give you the exact positions and branding techniques that are available on a given product under the Branding Layout tab, so you will know exactly what can be achieved. Our helpful sales staff are also at hand to talk you through the options available.

At the end of the day, the product is just the carrier of your brand, the physical logo that is placed on it, is your brand, its what people will see, and it deserves a lot of attention.
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