A slice of chocolate cake, a present under the Christmas tree or a fluffy blanket on a cold winter night...these are instances where bigger is always better. It is quite common for people to get an extra ‘pep in there step’ when they achieve a goal such as 1000 followers on Instagram. However, this achievement does not necessarily fall under bigger is better.

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Near the end of 2019, it was announced that the social media giant, Facebook, was contemplating the removal of the Like count from both its Instagram & Facebook platforms. Social users would still able to Like content that appealed to them, however, the number of individuals who Liked the same postings would not be visible. The alpha Like removal test was thus launched in a number of countries to observe what effect the...

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Whether you are on the lookout for a snazzy new place to grab a coffee & a bite to eat or needing some customized promotional goods, the go-to action is usually to ask Google. This is simply done by typing keywords into the search bar, such as “Durban, promotional products, lanyards & caps.” Google then determines which business profiles best match your keywords & spew out a list of directories that could interest you.

There are many positives to creating a...

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Content calendars are one of the most powerful weapons you can keep in your marketing artillery when building your strategies and imagery. You are able to control your chaos with social media content calendars, as they assist in aligning your ideas, expenditure, and improve the cohesion of posts to better utilize your time management and planning.

Below is a list of suggestions to take into consideration when constructing your calendar:

Use the days of the week...

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